Fashion Intelligence Layer
Your wardrobehas a story.FIL learns yours.
A new approach to personal fashion technology — built around understanding how you actually dress.
We’re researching how people really make fashion decisions.
You can have a full wardrobe and still have nothing to wear.
The problem isn’t always what you own. It’s knowing what actually works for you.
If that felt uncomfortably familiar — that’s exactly what we’re researching.
Person + Clothes + Personal Style
Fashion technology knows a lot about clothes. But how much does it know about you?
Most fashion technology focuses on recommending what you should wear. FIL explores a deeper question — can technology understand how you dress?
Meet FIL
The Fashion
Intelligence Layer
FIL explores a future where fashion technology doesn’t just recommend clothes. It develops an understanding of the person wearing them.
Personal Style Profile
Your Style
Minimal · Smart Casual
Colour
Neutral · Dark
Fit
Relaxed
Style Direction
From recommendations to understanding.
Today
“Here are some outfits you might like.”
FIL
“Let’s understand what you actually like.”
A stylist gives you an answer. FIL wants to understand the person behind the answer.
Your style isn’t a quiz result. It’s a pattern.
The way you dress is shaped by what you own, what you choose, what you repeat, what you avoid and how your preferences change.
Personal Style Profile
Style
Colour
Fit
Experimentation
Confidence
Most Worn
Imagine fashion technology that gets more personal over time.
What you already own.
What feels like you.
What makes sense for today.
What if your fashion technology knew you better?
What should I wear?
What actually suits me?
What should I buy?
What shouldn’t I buy?
How has my style changed?
We’re building FIL with people, not assumptions.
Before building another fashion product, we want to understand how people actually dress, choose outfits, use their wardrobes and think about personal style.
Help us understand fashion better
Take our short research study and tell us how you actually make fashion decisions.
Want to help shape FIL before everyone else?
We’re looking for people who want to experience the idea early and help us understand what actually matters.
PFIL
The future of fashion isn’t just more recommendations.
It’s more understanding.
We’re exploring what that could look like.